Archive for the ‘Website Marketing’ Category

What Are Landing Pages?

Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed… Read the rest of this entry »

The widespread availability of high-speed Internet access has resulted in ever-greater numbers of consumers making online purchases. This means that business owners of all stripes – from individuals working from home to big box mass merchandisers – can reach more buyers and can generate exponentially greater revenue than ever before.

There are many theories about and tips for marketing and advertising your online store, and marketing and advertising is certainly a consideration. But in focusing so much attention on marketing, many business owners neglect a fundamental aspect of successful e-commerce: web page design.

If you don’t have a professional webpage design, it doesn’t matter how much traffic you generate to your site because those visitors won’t convert to customers. It’s crucial to have a website that is compelling and that makes visitors want to stay long enough to buy. Here, then, are six tips to help your web design transform visitors into customers:

1. Keep it Clean
A professional web page designer will tell you that to keep your virtual storefront clean and free of clutter. It should be immediately clear to the visitor the types of items you sell without overwhelming them with dozens of hyperlinks, fonts, and flashing buttons and words. You can certainly incorporate a flash introduction in your web design, but if you do, give the visitor control. He or she should be able to bypass or pause the flash so that the annoyance factor is kept to a minimum.

2. Intuitive Navigation
Your website designer should think like your customer and design a navigation system that easily takes your customer from your home page to the product or products of interest. The fewer number of clicks it takes to get from point A to point B, the more likely it is that your visitor will make a purchase.

3. Search Functionality
Customers need to be able to find what they need quickly and easily. Allowing customers to search by keyword or product number is a great start. Going one step further and allowing “fuzzy” searches that will also return matches for common misspellings is even better.

4. Seamless Shopping Cart
Many e-commerce sites lose customers at the critical juncture between selecting items and committing to buy them. An intuitive and easy-to-use shopping cart is essential to the online shopping experience. Again, your web page designer should think like your customer and utilize a shopping cart that makes checkout a breeze.

5. SSL Certificate
If you’re an online merchant, there’s simply no getting around the need for an SSL certificate. With the problems associated with identity theft, your customers need to have confidence that your website is secure.

6. Leave it to the Professionals
When it comes to web page design, don’t succumb to the temptation to do it yourself. Even if you have a web design program, you should hire a business web page designer to create your web site. Professionals have a variety of tools that will help your business succeed online, and will act as your partner in developing e-commerce solutions that will encourage visitors to stick around and purchase your products.

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1. Limited Features

The biggest disadvantage of web builders is limited functionality. If you need an information based
website (think brochure in website form), website builders will NOT be able to handle all of your
content and desired functionality. As your business grows you will likely need more out of your
website. At some point you will need extra functionality that a website builder just can’t deliver. Want
to add a web store? Wix can’t support that. Need a blog? Not happening on Weebly. Looking to build a
closed online community? Squarespace is not for you.

You will have to start over on another platform in order to get the functionality you want. Starting over
means more money and more time to add a new feature to your website.

2. Lack of Control

Most website builders will try to make decisions for you. And when something goes wrong and breaks
it will be very difficult to fix it. Support for website builders is often limited, especially if you use one
of the smaller ones. You’ll end up spending hours pouring over support documents looking for an
answer that simply doesn’t exist.

Even if you are able to find a solution for that one problem you might create another problem in the
process.

3. Not Responsive

Websites built with web builders are often not responsive. This means that if you view your website on
a weird size phone or a tablet, or a smaller window on your computer things will not display as they
should. Responsive websites change and reformat as you change the size of the viewing window. This
website is responsive, so, if you resize the Internet window on your computer you’ll see the website
change in real-time to fit.

If You Are Using A Website Builder, You Are Going To Instantly Be Years Behind The Curve.

4. Templates Are Deceiving

EVERY website builder claims to have beautiful templates for websites. Let me tell you a secret from experience  about
templates: unless you have the exact same content parts as the template your website will never look as
good as the demo. A template also is not a substitute for a designer. If you are making substitutions,
replace photos, change fonts on a template I can guarantee you that the beautiful, professionally
designed template that you picked out will no longer look professional.

Using a template does not equal a high-quality designed website. In fact, there are lots of ugly template
designs out there. You want your website to make a positive, lasting impression on your visitors. A
poorly executed template, beautiful or not, will end up hurting your business and will push away
visitors that could have been clients.

5. Poor SEO Practices

As a small business, here’s where web builders really fall flat. Good SEO practices are very important.
Most website builders will have very limited SEO features, if they have any at all.

So Be aware that starting down the path of a website builder might mean that you have to start over in
the future. Starting anything over almost always equals time and money that you don’t have. Invest in
your business by setting up your website the right way the first time.

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Call Today For Responsive, Professional, Web Design!
MidWest: (218) 332-0162
SouthEast: (813) 858-4357

Our Mission

Our mission is to show small business owners how to REALLY use the Internet to drive growth and profits in their business.

Reach Out

The McQueen Organization

825 N.Tower Rd.
Fergus Falls, MN. 56537
Phone: (218) 332-0162
Tampa: (813) 858-4357
Email: Click HERE

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