Archive for April, 2018

Successful Internet marketers prosper from joint ventures with their peers every day, so why shouldn’t you? The joint venture (or JV) is a win-win, low-cost and low-risk proposition for all involved: you, your JV partner, and your customers. There are several forms the JV can take, but let’s focus in this article on a very popular form indeed: the product endorsement. It can be a powerfully lucrative… Read the rest of this entry »

Product Endorsement Joint Ventures: Part 2

Once you’ve found an Internet marketer, (or offline business for that matter) who is interested in partnering with you, you can give them access to the product for their review and lay out the rest of the plan. The split should be 50-50, after deduction of payment processor fees. Unless you own the product or it can’t be found readily elsewhere, you should offer it at a significant discount. The list owner should send out Read the rest of this entry »

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SSL Certificates Essential To Website Security

 

What is Secure Socket Layer (SSL)? Basically, it is the standard security technology used to encrypt online data. SSL offers encrypted communication between the web server (server-side) and the customer’s web browser…

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Beauty does not always sell. A large number of clients are keen on having more Flash on their web pages, because these graphic animations make the website look more attractive and eye-catching. There are web design companies that try to convince you that a Flash site sells. Unfortunately, the irony is that a flash site may make the site look cool, but it will work against you if you want your website to make money.

Flash is a software program that creates cool and jazzy special effects and animation to make your website attractive. There are some websites that have Flash elements included in the website, or at times you may see some websites that are totally done in Flash. However, common business sense advises you to stay clear of Flash on your website for the following reasons:

1. Flash makes your website slow: If your website is Flash oriented, it will take time for the website to be downloaded. Though there are broadband and DSL users, you cannot negate the fact that there are way too many consumers who are still using the dial-up connection. You can imagine how annoying it will be for prospects and people in general when the site takes way too long to appear, purely because of the Flash animation.

Please do not be swayed by the talk of designers who may say that they can fix the slow download speed problem by making chunks of Flash animation appear instead of one big file. This will actually worsen the problem, because you will have to wait for a big file to appear each time you click on an appropriate button or go to another part of the website. You will find it worthwhile to leave all this trouble and go to another less jazzy and flashy site.

2. No Flash intro please! The Flash designed intros are like a curtain-raiser to the main website. However, these intros are quite annoying for most people and they try to hit the skip intro button in a bid to get to the content of the website. Sometimes there is no skip intro button, which makes people skip the website instead. The Flash intro is good only if your business is making a huge amount of money and you do not mind making the website look extra glamorous.

3. What happened to the content? If your website depends on Flash design, then there is a fair chance that there will be less content. The truth is that the content is the driving point of web-business. The cool design and the Flash animations are the peripherals – you can do without it. However, the core or the essence of your web business is the content; you simply cannot do without it.

4.
Search engines do not favor Flash: If you have chosen to skim through the first three points, you have to really get this into your system- search engines that bring the business to you avoid Flash sites. To program your HTML file, you write a code that makes the Flash file play. The tragic part is that search engines cannot deduce or read this file or its contents, and that is the reason they do not index your site.

In other words, search engines have no alternative but to ignore your well-made Flash website. The only way you can survive in the sea of search engine rankings is if you have content-rich text with appropriate keywords and phrases. Only this will help you find yourself in the top four or five pages of search engines.

Search engine optimization is the art of building web pages with appropriate content that are both amiable to search engines and user-friendly to the general public as well. You may use Flash animation and graphics in appropriate places on a web page if desired, but they should be minimal, with adequate HTML content.

The spiders or search engine programs are capable of doing only two things: reading the HTML code and searching for text. They simply ignore the non-HTML code. The Search engines always try to categorize pages by text, and not by images. The first thing any SEO professional will do before researching keywords or reworking your copy is study your web site code. If the web page is full of Flash animation, graphics, JavaScript and other razzmatazz, then the chances of ranking in search engines is next to nothing. The spiders will never be able to find your site, let alone add the pages to the search results pages.

You should also be aware of the fact that some Internet users do not have the Flash plug-in installed on their computers, and are thus not able to view the fruits of your labor. There are some who are averse to downloading software, or there are some who have no knowledge of Flash, so stay clear of investing money in a Flash site and losing out on business. The text and content is the way toward your goldmine.

Build a plain and simple HTML website. Keep your links in text form without having any drop-down menus or JavaScript buttons. Please be aware that in a bid to stop unnecessary blocking of traffic and breaking accessibility laws, the mighty search engines have also started to impose fines. Do not manipulate the search engines. Instead, strive to build a website that goes well with the search engines rather than going against them. A picture is definitely not worth a thousand words as far as a search engine is concerned.

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Put in the simplest manner possible, organic SEO is search engine optimization done manually using no “black hat” methods, no marginal ideas, and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages.

Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO

The basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of SEO

SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. Press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to be highly beneficial and including these will help your site’s popularity.

To Cost Effectiveness And To Life

The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.

$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.

Targeted Leads

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

So Remember:

SEO is a Webster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhanded methods you should soon benefit from powerful leads that will frequent your site and earn you continued revenue.

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clamoring to optimize their rankings in websites and if you drop your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used Internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results on the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. And it bears repeating…each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the Internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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The McQueen Organization

825 N.Tower Rd.
Fergus Falls, MN. 56537
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